Having a successful product is great! But most products are never "done". Our users expect us to constantly evolve them, and technology trends help us to do so.
With a solid architecture and key functionalities already in place, a key factor to success is prioritization based on impact and outcome. There are always plenty of ideas for new features, and products rarely make it to this point without any technical debt. Both are valid aspects to look at in this phase. We help you to make the difference. Not standing still but constantly moving, validating each delta and adapting the parts that really matter. Shortcomings in functionality can be identified by analyzing usage data. We can add, adapt, or even remove features for a better user experience. Architectural weaknesses often arise when previous assumptions need to be rejected. We need to tackle these before too much technical debt slows down future evolution.
This is probably already part of your strategy. We help to embed it deeply among all involved parties, driving bottom-up change in your organisation.